Cola Wars Continue: Coke and Pepsi in 2006

Subjects Covered
Business history
Competitive strategy
Corporate strategy
Industry analysis
Industry structure
International business
Market structure
Marketing channels
Suppliers

by
David B. Yoffie,
Michael Slind

Source: HBS Premier Case Collection

28 pages.
Publication Date: May 09, 2006. Prod. #: 706447-PDF-ENG

Cola Wars Continue: Coke and Pepsi in 2006Harvard Case Study Solution and HBR and HBS Case Analysis