Cola Wars Continue: Coke and Pepsi in 2010

Subjects Covered
Competitive strategy
Corporate strategy
Industry analysis
Industry structure
Market structure
Marketing channels
Suppliers

by
David B. Yoffie,
Renee Kim

Source: HBS Premier Case Collection

22 pages.
Publication Date: Dec 09, 2010. Prod. #: 711462-PDF-ENG

Cola Wars Continue: Coke and Pepsi in 2010 Harvard Case Study Solution and HBR and HBS Case Analysis