Cola Wars Continue: Coke vs. Pepsi in the 1990s

Subjects Covered
Competitive advantage
Corporate strategy
International business

by
David B. Yoffie,
Sharon Foley

Source: Harvard Business School

25 pages.
Publication Date: Mar 08, 1994. Prod. #: 794055-PDF-ENG

Cola Wars Continue: Coke vs. Pepsi in the 1990s Harvard Case Study Solution and HBR and HBS Case Analysis