Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century

Subjects Covered
Corporate strategy
Industry analysis
Industry structure
International business

by
David B. Yoffie,
Yusi Wang

Source: HBS Premier Case Collection

24 pages.
Publication Date: Jan 11, 2002. Prod. #: 702442-PDF-ENG

Cola Wars Continue: Coke vs. Pepsi in the Twenty-First CenturyHarvard Case Study Solution and HBR and HBS Case Analysis