Cola Wars in China: The Future Is Here

Subjects Covered
Brand management
Business growth
Competition
Emerging markets
Marketing strategy

by
Niraj Dawar,
Nancy Hua Dai

Source: Richard Ivey School of Business Foundation

23 pages.
Publication Date: Aug 21, 2003. Prod. #: 903A06-PDF-ENG

Cola Wars in China: The Future Is HereHarvard Case Study Solution and HBR and HBS Case Analysis