Colgate Max Fresh: Global Brand Roll-Out

Subjects Covered
Branding
International business
International marketing
Marketing strategy

by
John A. Quelch,
Jacquie Labatt-Randle

Source: HBS Premier Case Collection

30 pages.
Publication Date: Oct 23, 2007. Prod. #: 508009-PDF-ENG

Colgate Max Fresh: Global Brand Roll-Out Harvard Case Study Solution and HBR and HBS Case Analysis