Compaq Computer: Consumer Notebook Group

Subjects Covered
Computers
Focus groups
Marketing management
Product development
Research methodology

by
David E. Bell,
Ann Leamon

Source: Harvard Business School

4 pages.
Publication Date: Apr 14, 1999. Prod. #: 599053-PDF-ENG

Compaq Computer: Consumer Notebook Group Harvard Case Study Solution and HBR and HBS Case Analysis