Corporate Positioning: How to Assess–and Build–Companys Reputation

Subjects Covered
Communication strategy
Managing professionals
Marketing management

by
Thomas J. Kosnik

13 pages.
Publication Date: Feb 13, 1989. Prod. #: 589087-PDF-ENG

Corporate Positioning: How to Assess–and Build–A Company’s Reputation Harvard Case Study Solution and HBR and HBS Case Analysis