Subjects Covered
Expansion
Licensing
Marketing strategy
Operations management
by
Michael Herriman,
Motohiro Wanikawa,
Ryoko Ichinose,
Shobana Darak,
Yumana Chaivan
Source: Richard Ivey School of Business Foundation
15 pages.
Publication Date: Oct 23, 2008. Prod. #: 908A16-PDF-ENG
A Crack in the Mug: Can Starbucks Mend It?Harvard Case Study Solution and HBR and HBS Case Analysis