Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001 HBS Case Analysis


Subjects Covered
Blue ocean strategy
Growth strategy
Innovation
Mature business

by
W. Chan Kim,
Renee Mauborgne,
Jason Hunter,
Brian Marks,
Wayne Mortensen

Source: Insead

9 pages.
Publication Date: Jul 01, 2009. Prod. #: BOS018-PDF-ENG

Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001 Harvard Case Study Solution and HBR and HBS Case Analysis