Subjects Covered
Blue ocean strategy
Growth strategy
Innovation
Mature business
by
W. Chan Kim,
Renee Mauborgne,
Jason Hunter,
Brian Marks,
Wayne Mortensen
Source: Insead
9 pages.
Publication Date: Jul 01, 2009. Prod. #: BOS018-PDF-ENG
Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001 Harvard Case Study Solution and HBR and HBS Case Analysis