Creating the Customer-Centric Team: Coordinating Sales & Marketing

Subjects Covered
Marketing management
Marketing organization
Organizational design
Sales organization

by
Benson P. Shapiro

4 pages.
Publication Date: Feb 25, 2002. Prod. #: 999006-PDF-ENG

Creating the Customer-Centric Team: Coordinating Sales & Marketing Harvard Case Study Solution and HBR and HBS Case Analysis