Credit Solicitations as Market Experiments in the U.S. Credit Card Industry HBS Case Analysis


Subjects Covered
Bankruptcy
Credit cards
Market research
Pricing

by
Nabil Al-Najjar,
David Besanko,
Roberto Uchoa

Source: Kellogg School of Management

5 pages.
Publication Date: Jan 01, 2003. Prod. #: KEL005-PDF-ENG

Credit Solicitations as Market Experiments in the U.S. Credit Card Industry Harvard Case Study Solution and HBR and HBS Case Analysis