CRM: Profiting from Understanding Customer Needs

Subjects Covered
Customer relationship management
Information management

by
Anne Stringfellow,
Winter Nie,
David E. Bowen

Source: Business Horizons

8 pages.
Publication Date: Sep 15, 2004. Prod. #: BH158-PDF-ENG

CRM: Profiting from Understanding Customer Needs Harvard Case Study Solution and HBR and HBS Case Analysis