Crown Equipment Corp.: Design Services Strategy HBS Case Analysis


Subjects Covered
Centralization
Corporate strategy
Design
Industrial goods
Machinery
Service management
Target markets

by
Karen J. Freeze

Source: Design Management Institute

18 pages.
Publication Date: Jan 01, 1991. Prod. #: 991031-PDF-ENG

Crown Equipment Corp.: Design Services Strategy Harvard Case Study Solution and HBR and HBS Case Analysis