Cumberland Metal Industries: Engineered Products Division–1980 HBS Case Analysis


Subjects Covered
Competition
Industrial goods
Industry analysis
Market entry
Marketing channels
New product marketing
Pricing strategy
Target markets

by
Benson P. Shapiro,
Jeffrey J. Sherman

Source: HBS Premier Case Collection

15 pages.
Publication Date: Jan 01, 1980. Prod. #: 580104-PDF-ENG

Cumberland Metal Industries: Engineered Products Division–1980 Harvard Case Study Solution and HBR and HBS Case Analysis