Cunard Line Ltd.: Managing Integrated Marketing Communications HBS Case Analysis


Subjects Covered
Advertising
Branding
Consumer marketing
Marketing organization

by
Stephen A. Greyser,
Robert F. Young

Source: Harvard Business School

25 pages.
Publication Date: Jun 24, 1994. Prod. #: 594046-PDF-ENG

Cunard Line Ltd.: Managing Integrated Marketing CommunicationsHarvard Case Study Solution and HBR and HBS Case Analysis