Custom Research Inc. (B)

Subjects Covered
Capacity planning
Customer relationship management
Customer service
Market research
Pricing strategy
Profitability analysis

by
William J. Bruns Jr.,
Susan S. Harmeling

Source: Harvard Business School

2 pages.
Publication Date: Jul 08, 1998. Prod. #: 199002-PDF-ENG

Custom Research, Inc. (B) Harvard Case Study Solution and HBR and HBS Case Analysis