Customer Profitability and Customer Relationship Management at RBC Financial Group HBS Case Analysis


Subjects Covered
Competitive advantage
Cost accounting
Customer relationship management
Pricing

by
V.G. Narayanan,
Lisa Brem

Source: Harvard Business School

31 pages.
Publication Date: Feb 19, 2002. Prod. #: 102043-PDF-ENG

Customer Profitability and Customer Relationship Management at RBC Financial Group Harvard Case Study Solution and HBR and HBS Case Analysis