Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) HBS Case Analysis


Subjects Covered
Competitive advantage
Cost accounting
Customer relationship management
Pricing

by
V.G. Narayanan,
Lisa Brem

Source: Harvard Business School

20 pages.
Publication Date: Mar 19, 2002. Prod. #: 102072-PDF-ENG

Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) Harvard Case Study Solution and HBR and HBS Case Analysis