Subjects Covered
Emerging markets
Information systems
International business
Marketing
Social media
by
Nicole R.D. Haggerty,
Raymond Pirouz,
Grace (ChunXia) Geng
Source: Richard Ivey School of Business Foundation
14 pages.
Publication Date: Nov 16, 2011. Prod. #: W11503-PDF-ENG
Decathlon China: Using Social Media to Penetrate the Internet Market Harvard Case Study Solution and HBR and HBS Case Analysis