Decathlon China: Using Social Media to Penetrate the Internet Market

Subjects Covered
Emerging markets
Information systems
International business
Marketing
Social media

by
Nicole R.D. Haggerty,
Raymond Pirouz,
Grace (ChunXia) Geng

Source: Richard Ivey School of Business Foundation

14 pages.
Publication Date: Nov 16, 2011. Prod. #: W11503-PDF-ENG

Decathlon China: Using Social Media to Penetrate the Internet Market Harvard Case Study Solution and HBR and HBS Case Analysis