Decathlon China: Using Social Media to Penetrate the Internet Market HBS Case Analysis


Subjects Covered
Emerging markets
Information systems
International business
Marketing
Social media

by
Nicole R.D. Haggerty,
Raymond Pirouz,
Grace (ChunXia) Geng

Source: Richard Ivey School of Business Foundation

14 pages.
Publication Date: Nov 16, 2011. Prod. #: W11503-PDF-ENG

Decathlon China: Using Social Media to Penetrate the Internet Market Harvard Case Study Solution and HBR and HBS Case Analysis