Subjects Covered
Competitive advantage
Corporate strategy
Globalization
Market positioning
Product development
World economy
by
Karen J. Freeze,
Kyung-won Chung
Source: Design Management Institute
26 pages.
Publication Date: Nov 12, 2008. Prod. #: DMI021-PDF-ENG
Design Strategy at Samsung Electronics: Becoming a Top-Tier CompanyHarvard Case Study Solution and HBR and HBS Case Analysis