Drivers of Technology Licensing: An Industry Comparison

Subjects Covered
Corporate strategy
Licensing
Marketing strategy
Product positioning
Technology transfer

by
Ulrich Lichtenthaler

Source: California Management Review

24 pages.
Publication Date: Aug 01, 2007. Prod. #: CMR372-PDF-ENG

Drivers of Technology Licensing: An Industry Comparison Harvard Case Study Solution and HBR and HBS Case Analysis