Dupont (B): Alliances for Total Gain

Subjects Covered
Customer relationship management
Customer service
Marketing channels
Organizational behavior

by
Sandra Vandermerwe,
Marika Taishoff

Source: IMD

9 pages.
Publication Date: Jan 01, 1993. Prod. #: IMD051-PDF-ENG

Dupont (B): Alliances for Total Gain Harvard Case Study Solution and HBR and HBS Case Analysis