DuPont-NASCAR Marketing

Subjects Covered
Business to business
International operations
Internet marketing
Marketing campaigns
Performance measurement
Return on investment

by
Mark Jeffery,
Justin Williams

Source: Kellogg School of Management

26 pages.
Publication Date: Jan 01, 2007. Prod. #: KEL166-PDF-ENG

DuPont-NASCAR Marketing Harvard Case Study Solution and HBR and HBS Case Analysis