EasyJet: The Webs Favorite Airline

Subjects Covered
Business models
Competition
Industry analysis
Internet
Marketing strategy
Service management

by
Nirmalya Kumar,
Brian Rogers

Source: IMD

22 pages.
Publication Date: Jan 01, 2000. Prod. #: IMD099-PDF-ENG

EasyJet: The Web’s Favorite AirlineHarvard Case Study Solution and HBR and HBS Case Analysis