Harvard Case Study Solutions
Harvard Case Study Solutions
Harvard Case Study Analysis Solutions

EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing

by |Published

Subjects Covered
Brands
Product positioning

by
Monica Park,
Kineta Hung

Source: University of Hong Kong

12 pages.
Publication Date: Feb 13, 2007. Prod. #: HKU644-PDF-ENG

EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing Harvard Case Study Solution and HBR and HBS Case Analysis

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