Eli Lilly: Developing Cymbalta

Subjects Covered
Barriers to entry
Innovation
New product marketing
Price differentiation
Product development
Strategy

by
Elie Ofek,
Ron Laufer

Source: Harvard Business School

28 pages.
Publication Date: Nov 27, 2006. Prod. #: 507044-PDF-ENG

Eli Lilly: Developing CymbaltaHarvard Case Study Solution and HBR and HBS Case Analysis