Energy Gel: New Product Introduction (A) HBS Case Analysis


Subjects Covered
Capital budgeting
Costs
Inflation
Investment management
New product marketing
Product introduction
Profitability

by
Artur Raviv,
Jan M. Henrich,
Gero K. Steinroeder

Source: Kellogg School of Management

11 pages.
Publication Date: Jan 01, 2003. Prod. #: KEL083-PDF-ENG

Energy Gel: A New Product Introduction (A) Harvard Case Study Solution and HBR and HBS Case Analysis