Enterprise Rent-A-Car

Subjects Covered
Competitive strategy
Customer service
Growth strategy
Management development
Organizational culture
Organizational structure
Performance management
Strategic positioning

Meghan Busse,
Jeroen Swinkels,
Greg Merkley

Source: Kellogg School of Management

15 pages.
Publication Date: Sep 02, 2011. Prod. #: KEL612-PDF-ENG

Enterprise Rent-A-Car Harvard Case Study Solution and HBR and HBS Case Analysis