Erox Corp.: Leverage Marketing HBS Case Analysis


Subjects Covered
Consumer marketing
New product marketing
Product positioning
Public relations

by
Thomas J. Kosnik,
Gary Frank

Source: Harvard Business School

16 pages.
Publication Date: Mar 01, 1996. Prod. #: 596046-PDF-ENG

Erox Corp.: Leverage Marketing Harvard Case Study Solution and HBR and HBS Case Analysis