European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering HBS Case Analysis


Subjects Covered
Bonds
International banking
Marketing strategy
Pricing
Social enterprise

by
Jeffrey F. Rayport

Source: Harvard Business School

22 pages.
Publication Date: Jul 07, 1993. Prod. #: 594005-PDF-ENG

European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond OfferingHarvard Case Study Solution and HBR and HBS Case Analysis