Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics HBS Case Analysis


Subjects Covered
Marketing

by
Leyland Pitt,
Michael Parent,
Pierre R. Berthon,
Peter G. Steyn

Source: Business Horizons

10 pages.
Publication Date: May 15, 2010. Prod. #: BH387-PDF-ENG

Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics Harvard Case Study Solution and HBR and HBS Case Analysis