Exploring Brand-Person Relationships: Three Life Histories HBS Case Analysis


Subjects Covered
Brands
Consumer behavior
Consumer marketing
Customer relationship management

by
Susan Fournier

Source: Harvard Business School

21 pages.
Publication Date: Jan 22, 1996. Prod. #: 596093-PDF-ENG

Exploring Brand-Person Relationships: Three Life Histories Harvard Case Study Solution and HBR and HBS Case Analysis