Exploring Brand-Person Relationships: Three Life Histories (Condensed) HBS Case Analysis


Subjects Covered
Brands
Consumer behavior
Consumer marketing
Customer relationship management

by
Susan Fournier

Source: Harvard Business School

18 pages.
Publication Date: Jun 05, 1997. Prod. #: 597091-PDF-ENG

Exploring Brand-Person Relationships: Three Life Histories (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis