Focusing the Concept of Social Marketing HBS Case Analysis


Subjects Covered
Change management
Exchange rates
Marketing strategy
Nonprofit marketing
Social enterprise

by
V. Kasturi Rangan,
Sohel Karim

16 pages.
Publication Date: May 15, 1991. Prod. #: 591047-PDF-ENG

Focusing the Concept of Social Marketing Harvard Case Study Solution and HBR and HBS Case Analysis