Harvard Case Study Solutions
Harvard Case Study Solutions
Harvard Case Study Analysis Solutions

From Avatars To Mavatars: The Role Of Marketing Avatars and Embodied Representations In Consumer Profiling

by |Published

Subjects Covered
Marketing
Privacy

by
Brian E. Mennecke,
Anicia Peters

Source: Business Horizons

11 pages.
Publication Date: May 15, 2013. Prod. #: BH538-PDF-ENG

From Avatars To Mavatars: The Role Of Marketing Avatars and Embodied Representations In Consumer ProfilingHarvard Case Study Solution and HBR and HBS Case Analysis

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