Gaming the Gamers: Using Experience Maps to Develop Revenue-Generating Insights

Subjects Covered
Product development

by
Kent Grayson,
Sachin Waikar,
Gene Smith

Source: Kellogg School of Management

19 pages.
Publication Date: Sep 10, 2012. Prod. #: KEL675-PDF-ENG

Gaming the Gamers: Using Experience Maps to Develop Revenue-Generating Insights Harvard Case Study Solution and HBR and HBS Case Analysis