General Mills Inc.: Yoplait Custard-Style Yogurt (A)

Subjects Covered
Consumer marketing
Product development
Test markets

by
John A. Quelch,
John L. Teopaco

Source: Harvard Business School

16 pages.
Publication Date: May 06, 1986. Prod. #: 586087-PDF-ENG

General Mills, Inc.: Yoplait Custard-Style Yogurt (A) Harvard Case Study Solution and HBR and HBS Case Analysis