General Mills Inc.: Yoplait Custard-Style Yogurt (B)

Subjects Covered
Consumer marketing
New product marketing
Test markets

by
John A. Quelch,
John L. Teopaco

Source: Harvard Business School

19 pages.
Publication Date: May 06, 1986. Prod. #: 586088-PDF-ENG

General Mills, Inc.: Yoplait Custard-Style Yogurt (B) Harvard Case Study Solution and HBR and HBS Case Analysis