GEs Imagination Breakthroughs: The Evo Project

Subjects Covered
Change management
Corporate vision
Energy
Global business
Growth strategy
Innovation
Leadership development
Marketing management
Risk

by
Christopher A. Bartlett,
Brian J. Hall,
Nicole Bennett

Source: HBS

24 pages.
Publication Date: Jun 19, 2007. Prod. #: 907048-PDF-ENG

GE’s Imagination Breakthroughs: The Evo ProjectHarvard Case Study Solution and HBR and HBS Case Analysis