Subjects Covered
Advertising campaigns
Consumer marketing
Marketing implementation
Product management
by
Thomas V. Bonoma,
Shirley M. Spence
Source: Harvard Business School
4 pages.
Publication Date: May 20, 1986. Prod. #: 586145-PDF-ENG
Gillette Co.: Dry Idea Advertising (A), Video Introduction Harvard Case Study Solution and HBR and HBS Case Analysis
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