Gillette Co.: Dry Idea Advertising (A) Video Introduction

Subjects Covered
Advertising campaigns
Consumer marketing
Marketing implementation
Product management

by
Thomas V. Bonoma,
Shirley M. Spence

Source: Harvard Business School

4 pages.
Publication Date: May 20, 1986. Prod. #: 586145-PDF-ENG

Gillette Co.: Dry Idea Advertising (A), Video Introduction Harvard Case Study Solution and HBR and HBS Case Analysis