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Gillette Co.: Dry Idea Advertising (B) Video

by |Published

Subjects Covered
Advertising campaigns
Consumer marketing
Marketing implementation
Product management

by
Thomas V. Bonoma,
Shirley M. Spence

Source: Video Supplement

Publication Date: May 20, 1986. Prod. #: 886512-VID-ENG

Gillette Co.: Dry Idea Advertising (B), Video Harvard Case Study Solution and HBR and HBS Case Analysis

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