Gillette Co.: Dry Idea Advertising (B) Video Introduction HBS Case Analysis


Subjects Covered
Advertising campaigns
Consumer marketing
Marketing implementation
Product management

by
Thomas V. Bonoma,
Shirley M. Spence

Source: Harvard Business School

1 pages.
Publication Date: May 20, 1986. Prod. #: 586146-PDF-ENG

Gillette Co.: Dry Idea Advertising (B), Video Introduction Harvard Case Study Solution and HBR and HBS Case Analysis