Gillette Co.: Dry Idea Advertising (C) Video

Subjects Covered
Advertising campaigns
Consumer marketing
Marketing implementation
Product management

by
Thomas V. Bonoma,
Shirley M. Spence

Source: Video Supplement

Publication Date: May 20, 1986. Prod. #: 886513-VID-ENG

Gillette Co.: Dry Idea Advertising (C), Video Harvard Case Study Solution and HBR and HBS Case Analysis