Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology

Subjects Covered
Competitive advantage
Marketing planning
Target markets
Values

by
Pratima Bansal,
Ryan Maund

Source: Richard Ivey School of Business Foundation

11 pages.
Publication Date: Oct 03, 2002. Prod. #: 901M03-PDF-ENG

Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology Harvard Case Study Solution and HBR and HBS Case Analysis