Global product development strategy at Bosch: Selecting a development site for the new low-cost ABS platform

Subjects Covered
Market entry
Strategy

by
Martin Kupp

Source: ESMT – European School of Management and Technology

10 pages.
Publication Date: Sep 06, 2012. Prod. #: ES1301-PDF-ENG

Global product development strategy at Bosch: Selecting a development site for the new low-cost ABS platform Harvard Case Study Solution and HBR and HBS Case Analysis