Goodyear: The Aquatred Launch

Subjects Covered
Distribution planning
Marketing channels
Marketing implementation
Marketing strategy
New product marketing

by
John A. Quelch,
Bruce Isaacson

Source: HBS Premier Case Collection

23 pages.
Publication Date: Jul 23, 1993. Prod. #: 594106-PDF-ENG

Goodyear: The Aquatred Launch Harvard Case Study Solution and HBR and HBS Case Analysis