Grafica Inc.: Winning the New Jersey Lottery (C) HBS Case Analysis


Subjects Covered
Advertising
Bids
Consumer marketing
Customer relationship management
Market segmentation
Marketing mix
Marketing planning
Target markets

by
Gail McGovern

Source: Harvard Business School

3 pages.
Publication Date: Sep 15, 2003. Prod. #: 504047-PDF-ENG

Grafica, Inc.: Winning the New Jersey Lottery (C) Harvard Case Study Solution and HBR and HBS Case Analysis