Growing the Mamas & Papas Brand HBS Case Analysis


Subjects Covered
Brand management
Market research

by
Michael Goldman,
Jennifer Lindsey-Renton

Source: Richard Ivey School of Business Foundation

17 pages.
Publication Date: Mar 14, 2012. Prod. #: W11647-PDF-ENG

Growing the Mamas & Papas Brand Harvard Case Study Solution and HBR and HBS Case Analysis