Gruppo illy Sp(B): Universita del Caffe

Subjects Covered
Branding
Diversification
Family-owned businesses
Market segmentation
Strategy

by
Glenn Carroll,
Hayagreeva Rao,
Victoria Chang

Source: Stanford Graduate School of Business

6 pages.
Publication Date: Jul 12, 2010. Prod. #: SM188B-PDF-ENG

Gruppo illy SpA (B): Universita del Caffe Harvard Case Study Solution and HBR and HBS Case Analysis